A lot of people don’t like being photographed. It makes them feel awkward and self-conscious. (I know all about that!) But people like, well, people, and providing a face to go with a name helps us to connect. When we have a face to associate with something—like a song or a book—we tend to remember it better. Just like your book cover, your author picture (or “headshot”) has a job to do. You want to make a good impression. You want to look professional. Why? Because it helps establish trust between you and your readers. An amateur shot will establish […]